Extending Cultural Literacy
DOI:
https://doi.org/10.11575/jet.v26i2.52265Abstract
In this paper the authors argue for extending the traditi onal conception of
cultural literacy to include a critical perspective in which the role that the mass
media plays in the transmission and maintenance of North American cultural
stereotypes is addressed. They di stinguish between the ideational and material
aspects of culture and suggest that present day communication technologies
play a powerful role in shaping many of the values and beliefs that were
previously learned in familial, religious, and educational settings. As well, they
question the moral perspective embodied in certain material presented by the
mass media and advocate that students be taught a kind of critical thinking that
is based on the concept of respect for persons.
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